Twitter Storm: Athleta, End the Deaths in Bangladesh!

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June 20, 2013 by 99pkts

Woman in yoga position Corpse Pose on top of collapsed Bangladesh factory.

Image by Blithe Riley

Twitterbomb Athleta on Friday, June 21st!  Skip to info

After the tragic deaths of over 1,200 Bangladeshi garment workers in factory fires and building collapses, U.S. retailers must take responsibility for the conditions at the factories that produce their clothing. The groundbreaking “Accord on Fire and Building Safety in Bangladesh”, will take meaningful steps towards ensuring safe working conditions in garment factories. Unfortunately, most U.S. companies, including Athleta (owned by Gap Inc.), won’t sign the agreement.

While Athleta opens retail stores selling high-end yoga clothes around the country, dangerous yet preventable conditions persist at the Bangladesh factories where Gap Inc. clothing is made.

What You Can Do

Participate in the Athleta Twitter Storm, Friday, June 21st! Sample Tweets

This Friday, Athleta is sponsoring “Solstice in Times Square: Athleta Mind Over Madness Yoga” in NYC, inviting customers to “find tranquility and transcendence” in the midst of Times Square, and encourages everyone to “enter our SEIZE THE SOLSTICE Instagram Contest… for a chance to win an Athleta gift card”.

With your help, we will change the conversation around Athleta’s #seizethesolstice event and urge Athleta to follow the lead of H&M, Joe Fresh, Calvin Klein, Tommy Hilfiger, Zara, Primark and 40 other apparel and retail companies that have signed the Accord on Fire and Building Safety in Bangladesh.

How to Do It

Twitterbombing is fun and easy! Sign in to Twitter, tweet–making sure to include hashtag #seizethesolstice–to add your voice to the rallying cry for corporate responsibility. Below are some sample tweets you can use, or write your own!

At the bottom of this post, there are 3 images of yoga poses that illustrate Athleta/Gap Inc.’s complicity with unsafe and unsound conditions that caused the tragic Bangladesh garment factory collapses. You can use them to “enter” Athleta’s yoga pose contest. You could also take a photo of your own yoga pose — the “dying worker pose” perhaps.


SAMPLE TWEETS (with the below image):

  • .@Athleta end the killing sign the #BangladeshAccord! Today’s pose: pic.twitter.com/ILNsNjkM6p #seizethesolstice
  • #seizethesolstice w/today’s pose: pic.twitter.com/ILNsNjkM6p @Athleta end the killing sign the #Bangladesh Accord!

Other ways to get involved.

[Images by Blithe Riley]

crush2 madepossible corpsepose

 


1 comment »

  1. […] Alternative ads for Athleta’s annual summer solstice yoga event in Times Square, images were made into postcards and used for 99 Pickets “twitter bomb” action to highlight the horrible working conditions Athleta clothes (owned by GAP Inc.) are made in. More information here… […]

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